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TikTok’s Amber Heard Hate Machine

TikTok’s Amber Heard Hate Machine

The sheer amount of material recorded each day enables viewers to examine every inch of the courtroom with a conspiratorial zeal, as empty gestures and meaningless asides are whipped into dubious case clues, spliced into humiliating Heard reaction GIFs or leveraged to build a charmingly unbothered bad-boy court presence for Depp. (He doodles in court! He can’t remember the names of his own movies!) Exhibits supporting Heard’s claims — like a video she recorded of Depp pouring himself a gigantic cup of wine and violently smashing glasses in their kitchen one morning — are stripped of evidentiary value and bandied about as memes. Each day of the trial begins with Depp fans convening online and joking about downing their breakfast “megapints” of wine.

Viewers assess both Depp and Heard’s court appearances as studied performances, but it is as if they have been cast in separate genres, with Depp playing the suave comedy hero and Heard pegged as the histrionic villain from an ’80s erotic thriller. YouTube thumbnails freeze their visages into masks of comedy and tragedy — he is perpetually smirking, she is permanently aggrieved. (Except when she smiles, in which case her expression is proffered as evidence of her calculated heartlessness.) The cartoonish construction of the double standard (animated hearts for Depp, devil horns for Heard) is the point — many TikToks are soundtracked with the circuslike theme from “Curb Your Enthusiasm,” trapping Heard in the role of sad clown.

Anyone else who appears in court risks being lifted into an internet folk hero or smeared as a liar. Heard’s attorney Elaine Charlson Bredehoft is branded a “Karen” (once a term for a racist white woman, it has since been flattened into an all-purpose misogynistic slur) and conspiratorially constructed as an undercover Depp fan, while Vasquez is cast as a Depp love interest, hailed as an internet sensation for her “intimate” interactions with her client. Seemingly every woman tangentially involved in the case has been imbued with imagined Depp-lust. Dr. Shannon Curry, an expert witness called by Depp’s team, has been celebrated for “exchanging glances” with Depp on the stand; even Curry’s husband, who she mentioned once delivered muffins to her office, has been inflated into a treasured fan fiction character referred to as “the muffin man.” Meanwhile, Depp supporters have harassed two of Heard’s expert witnesses off the medical professional site WebMD, flooding their profiles with one-star reviews.

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The internet livestreaming of the trial has created its own virtual sport. Each day hundreds of thousands of viewers congregate on YouTube livestreams, like the one hosted by the Law & Crime Network, and type comments into a racing sidebar chat. Some pay as much as $400 to have their comments highlighted and pinned to the top of the chat — the more you pay, the longer your commentary lords over the proceedings. During Wednesday’s stream, one participant paid to say that Heard “has a nesting snake on her head”; another promoted his YouTube novelty song about Heard’s legal team.

The immediacy of the livestream and its commentary gives viewers the illusion that they can somehow influence the outcome of the case; someone is always pleading for an internet artifact to be “forwarded to Camille,” as if obsessive fan attention alone might crack the case. This week, Depp’s team called a witness who surfaced after he posted a tweet in response to a pro-Depp Twitter account’s coverage of the trial.

Even if they cannot influence the trial itself, viewers can shape public opinion in real time. Once a fan fiction scenario gains enough momentum to achieve escape velocity, it is elevated into mainstream tabloids, which are rife with reports of Depp’s courtroom flirtations and epic witness-stand one-liners. Once gossip journalists had to craft celebrity story lines themselves, but now the narratives are lifted straight from social media and enshrined as Hollywood canon. Gossip sites are regurgitating banal celebrity internet activity as heartwarming Depp content: Jennifer Aniston followed Johnny Depp on Instagram as a “subtle sign of support,” the magazine claimed, and Depp followed Aniston back as a “sweet gesture.”


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© 2020 CHIQUE

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