L’Oreal Invests in Social Selling Platform as Part of E-Com Strategy

As part of its acceleration strategy in e-commerce, L’Oreal announced a minority investment in US-American…

Quick and Easy DIY Face Masks for Brides Skin Therapy

DIY is in vogue—let’s face it, no one actually intends to put on toxic products…

white mask on black table

Makeup isn’t a ‘lie’ for people living with facial disfigurements

Though it has been used for thousands of years, creating countless trends and spanning numerous…

makeup brushes on black steel rack

Beauty, fashion and looking ‘hot’: YouTube’s powerful messages for girls

Last September, comedian Amy Schumer posted pictures of the covers of two US magazines –…

Why the beauty industry will never fully embrace spots, scars and pimples

LOreal recently fired beauty vlogger Kadeeja Khan from a hair advert. An agency working for…

How the duty to be beautiful is making young girls feel like failures

From the daily application of high-tech lotions and potions to non-surgical procedures such as botox,…

woman in blue long sleeve dress

The bane of the body beautiful

The first of the yearly “fashion weeks” has just ended in Melbourne. Along with the…

Why more men are wearing makeup than ever before

Male grooming is now a multi-billion pound worldwide industry, thanks to a growing number of…

grayscale photography of woman wearing hijab

Reaction to no makeup selfies reveals how most of us really feel about cosmetics

What do you think the opposite sex finds attractive in you? If you’re a guy,…